Friday, October 26, 2007

Innocent - Finally in Sweden!

Fyra smoothies

I was very excited when I was invited to the launch of Innocent smoothies in Sweden a few weeks ago! I've encountered Innocent in the UK, but I'd never seen them here. Well, now they're finally available! (You can find them at Seven Eleven and Pressbyrån, for example.)

I have to say, Innocent is a really, really nice company. In fact, so nice that I'd like to work for them! (Hope they'll be hiring soon!) Honestly, I love their ethics and their policies in general. And their drinks, obviously. They're launching four smooties in Sweden (they've been in Denmark for a while now) and that's Mango Passionfruit (my very favorite), Raspberry Cranberry (Nice too!), Strawberry Banana (too sweet for me) and Blackberry Blueberry (a bit too thick for my liking).

If you've never had an Innocent smoothie, you're in for a treat. First - read the label. It'll read something like this: "2 apples, 1 orange, 1/2 banana, 1/2 mango, 2 passionfruits." (Not having one in front of me at the moment, but something like that.) That's right - no sugar, no water, no additives. At all. I love that. I really, really do. It's something you can feel good about drinking.

And another reason why I love them is that they really think about the environment. Yes, shipping fruit all over the world can be a problem. So can shipping drinks. Yet Innocent really strive to leave a very small footprint, and I wish more companies did that.

And finally, I love the basic philosophy that we're all lazy but want to be healthy, and it's all about making the choices just a little easier. So - thumbs up, I hope Innocent does really well in Sweden!


Gloria Baker said...

Oh Anne I would like sooo Innocent arrive to Chile sounds so delicious and I like so the fruit's juice, yesterday I drink a Chirimoya's juice that is typical for this time so delicious!!!xxxGloria

Ann-Louise said...

You've convinced me to try Chirimoya's asap!

Amanda said...

Wow, no sugar? In that case, I look forward to the day Innocent arrives in the US!

Anonymous said...

I've been a big fan of innocent for a while now. Strawberry/banana being one of my favourites. They also do one with rosehip in it that is delicious! Anyway, since moving back to sweden from the UK I've missed them big time so this post is really good news!! Will head down to Pressbyrån asap to get myself some innocent.

Vaire said...

Ooh! Innocent smoothies is one of the things I've missed about living in Dublin. It is good news indeed that they have come to Sweden, thanks for letting us know!

Pia K said...

One of my favourite smoothies, since I found them in UK years ago. I hope they'll be selling their Tetrapacks in Sweden soon too - it would be great to have them in the fridge:)

The Office Angel position was way filled unfortunately when I asked, but they have new positions posted regularly, or so they said at least - yes, probably a really neat company to work in, for many reasons...:)

thepassionatecook said...

the very best about innocent are the cute little woolen hats they sell for their smoothies in the wintertime... they're just too adorable!
i love their stuff so much that I buy the liter cartons.... can't get enough of them!

Anne said...

Oh, I wish they sold the larger sizes here too! Maybe they will later. And I *really* hope they'll have the woolen hats!