Wednesday, September 30, 2009
Contest time - make a superfood sandwich!
I bake most of my own bread at the moment, but that certainly isn't always the case. I'm glad that we have so much store-bought bread to choose from, and that it's becoming better and better. Just out (in stores from Monday) is the new Frökusar from Fazer - a dark bread with rye, spelt wheat, sunflower seeds, pumpkin seeds and linseed that's both tasty and good for you. (And no scary ingredients!)
I'm partnering up with Fazer for a competition - you can enter by composing a superfood sandwich, and sending a photo plus description to email@example.com
The first prize is a half-year supply (coupons for 52 packets) of this bread! The first and second runner-up will get 26 packets! And since this is pretty Sweden-specific, one winner outside of Sweden will get a wonderful book about Swedish bread, cookies and baking: In Grandma's Arbor by my friend Kinna Jonsson.
(When you enter, tell me if you want to go for the bread, or for the book.)
The contest is open until October 21, so you have three weeks to come up with a great idea. Any photos might be published on this blog.
What's superfood? Well, that's up to you. The general idea, according to Wikipedia, is that it's a term sometimes used to describe food with high phytonutrient content that may confer health benefits as a result. But I'll leave the definition to you - if you feel that your sandwich is superfood and can argue for that, that's fine.
Personally, I feel that the sandwich above - my lunch - was pretty super! It had cream cheese (which is pretty low in fat, compared to butter. Avocado, which contains lots of good fats. Red pepper, which is high in phytochemicals (anti-oxidants, really). And if I had planned ahead, I would have added some crumbled bacon, which as we all know, is superfood for the soul.