Friday, October 26, 2007
Innocent - Finally in Sweden!
I was very excited when I was invited to the launch of Innocent smoothies in Sweden a few weeks ago! I've encountered Innocent in the UK, but I'd never seen them here. Well, now they're finally available! (You can find them at Seven Eleven and Pressbyrån, for example.)
I have to say, Innocent is a really, really nice company. In fact, so nice that I'd like to work for them! (Hope they'll be hiring soon!) Honestly, I love their ethics and their policies in general. And their drinks, obviously. They're launching four smooties in Sweden (they've been in Denmark for a while now) and that's Mango Passionfruit (my very favorite), Raspberry Cranberry (Nice too!), Strawberry Banana (too sweet for me) and Blackberry Blueberry (a bit too thick for my liking).
If you've never had an Innocent smoothie, you're in for a treat. First - read the label. It'll read something like this: "2 apples, 1 orange, 1/2 banana, 1/2 mango, 2 passionfruits." (Not having one in front of me at the moment, but something like that.) That's right - no sugar, no water, no additives. At all. I love that. I really, really do. It's something you can feel good about drinking.
And another reason why I love them is that they really think about the environment. Yes, shipping fruit all over the world can be a problem. So can shipping drinks. Yet Innocent really strive to leave a very small footprint, and I wish more companies did that.
And finally, I love the basic philosophy that we're all lazy but want to be healthy, and it's all about making the choices just a little easier. So - thumbs up, I hope Innocent does really well in Sweden!