Thursday, October 01, 2009

Ridiculous!



This is really silly. I'm holding a jar of baby food, with banana and mango. For those of you who can't read Swedish, the jar says "organic"; and "locally produced" and that's just total bs.

Last time I checked, neither bananas or mangoes grow anywhere near Sweden, so clearly they have been shipped across the world. And how can something distributed in the whole (fairly long) country be marketed as local anyway? This really upsets me. Semper is one of the largest childrens food manufacturers and they really should do better than using cheap buzzwords to increase parents insecurities about what to feed their kids.

Want organic and local baby food? Go pick an apple.

And Semper should explain themselves.

16 comments:

Nikka said...

Haha, exakt den burken fnissade jag lite åt i affären. Jag köpte den inte.

Anonymous said...

undra just hur de definerar ordet närproducerat.. skulle vara intressant att veta../ Sofie

Angelica said...

Detta var otroligt dumt av Semper! Är väldigt intresserad av vad de har att säga till sitt försvar. Keep us posted! Skall se om jag finner samma idioti på burken i Norge.

Pauline said...

Det är väl antagligen skillnad på "producerat" och "odlat"? Närodlat står det ju inte... Bara att själva slutprodukten är producerad lokalt.

Jessika said...

närproducerat tolkar jag som att det är gjort här i närheten, alltså i Sverige.

OT: Anne, snyggt nagellack!

Anne said...

Fast även närproducerat känns ju väldigt knepigt, eftersom burken säljs i hela Sverige. Var än fabriken ligger så är det ju knappast "nära" till både Lund, Kiruna och Karlstad, liksom :)

Jessika: Tack! :)

Pauline said...

Nej, håller med dig där Anne, men allt är ju relativt och om man jämför sträckan som mangosarna har rest så blir det ju ganska närproducerat även om själva sörjan sedan skickas från Kiruna till Lund... ;)

Jennie said...

Jeg har været efter den slags misvisende etiketter før. Man må jo maile dem, eller ligefrem underette Forbruger Ombudsmanden om dette! Det holder jo ingen vegne.

Pia K said...

beyond ridiculous really, not that i'd ever thought anything else about companies like semper...

word verification 'oumpolos' - my words exactly:)

DaviMack said...

Well ... it might be organic. And they could have produced the baby food locally, if you regard "locally produced" as meaning, "we peeled, boiled, and jarred this stuff here, from fruit we bought somewhere else." So ... it's not a lie, exactly, but it's certainly deceptive.

Tell me, though: what would a locally-grown baby food be?

DaviMack said...

(other than the obvious, of course)

Anne said...

DaviMack - true, that is their defense, that it's made here in Sweden. Which is still, well, not necessarily local. Their factory is located in the south - I would definitely not consider it local, and if I lived up north, even less so.

There's plenty of Swedish produce that can be used though! Fish, meat, loads of veggies and... admittedly, not a whole lot of fruit :) Apples, pears, plums come to mind.

DaviMack said...

You'd think that they'd be aware of such issues, if they were really into the whole idea of local/organic. Obviously, though, it's a marketing tactic. A shame.

I wonder at the health implications of eating non-locally. I have no facts on the matter - at least, nothing proven in any way - but I have a feeling that eating locally is healthier. No facts, just the feeling, but there it is.

Goody said...

Wow, global warming is worse than we thought if they're growing tropical fruit in Sweden.

You know, it really is criminal because they are marketing that food to parents who are already nervous about what their children eat, and are willing to pay more for organic, local food. It would make me question the organic claim as well.

Probably just an oversight, but still.

http://www.eattheblog.blogspot.com

Peter said...

Otroligt, borde kunna tolkas som falsk marknadsföring

Viktoria Schiöler said...

Men oj, hur har de tänkt på Semper... (inte alls, tydligen...)