Thursday, May 11, 2006
Are you a Festis?
Festis is a brand of non-carbonated soft drinks, very popular in Sweden. There are many flavors, and a couple of them are sugar free. (My favorite is blackcurrant.) This summer, they're releasing two new "functional" drinks, Festis Deluxe. They're full of "extra" ingredients, vitamins andx extracts, but in very tiny amounts.
They have a special spokesperson for this campaign - Ivan. He even has a blog - check it out! Ivan called me, which was indeed great fun. :) Now, for the products...
Festis Lust - Strawberry Lime. According to the spokesperson Ivan, this is "like liquid Viagra". And it was accompanied by two.. yes, that's right, condoms.
Festis Doctor - Kiwi Pineapple. Supposedly this makes you healthier. Well.
The verdict? I'm sorry. I have to tell you but.. these just don't taste good. As much as I like the concept - it's definitely cute - I just don't like the drinks. Both feel a bit "thick" in the mouth, and they are too sweet. The flavors are very synthetic, and not refreshing at all. Back to the drawing board, please.